AMSAF Executive Director's Letter
Arizona Motorcycle Safety and Awareness Foundation (AMSAF) has helped save thousands of lives on our busy roadways. We are proud of our track record. However, we have only just begun the fight to reduce distracted driving and train motorcyclists to drive defensively when they ride. AMSAF is made up of a dedicated group of leaders and partners who are focused on the mission at hand. We love what we do and how it helps others.
Who We Are
Since 2011, AMSAF has played a significant role in the effort to reduce the number of crashes and fatalities as a result of distracted driving and a lack of motorcycle training.
AMSAF works with numerous business partners and sponsors, including local businesses, healthcare entities, the State of Arizona, police departments, legal, insurance, and other entities, and individuals, to help decrease the number of distracted and DUI-impaired drivers and to provide scholarships statewide to train motorcyclists to ride more defensively.
Our One-of-a-Kind Programs
Too many riders need formal training, which is dangerous regarding defensive riding. Our programs give them the tools they need and give riders the endorsement they need. AMSAF steadily built its reputation after creating the first discounted scholarship program for training motorcycle riders statewide.
AMSAF then developed and continues to promote a helmet assistance program that helps individuals obtain a high-quality DOT full-face or modular helmet for major savings. The program is growing in popularity and support, with over 2,000 people already enjoying critical helmet safety. Myriad motorcycle businesses and suppliers embrace the program.
Our non-profit became a spokesperson and committed supporter of Share the Road, a statewide Arizona effort to build an even stronger awareness about the need for Arizonans to share the road and not be undistracted while driving. Share the Road is a statewide public awareness effort to focus Arizona motorists and riders on the critical need to be undistracted when driving.
Most recently, AMSAF began partnering with Accident Scene Management to help reduce crashes and fatalities at the scene of motor vehicle crashes. Accident Scene Management (ASM), DBA Road Guardians, is a non-profit organization established in 1996. The organization’s mission is to reduce injuries and fatalities to motorcyclists through first-response education. ASM is the world’s largest and most recognized motorcycle trauma training organization. Its specialists teach academic classes to motorcyclists, introducing a logical approach to minimizing injuries. Critical skills are demonstrated and practiced, such as moving the injured, helmet removal, jaw thrust rescue breathing, and tourniquet usage.
Since its beginning, AMSAF has believed that education, safety, and awareness are part of its expanding mission to help the community.
Community Outreach
Our devoted partners help us plan significant interactive public events, provide intense promotion through news and social media, and create and disseminate newsletters, ads, themed billboards, marketing collateral with purpose, and outstanding campaigns and programs.
However, AMSAF offers so much more. We support our local police departments and get involved in key community events like Arizona Public Service Days at the State Fair. We also provide a strong presence at the DUI kickoff every year at the state capitol and partner with local police on motorcycle public safety days.
To date, AMSAF has helped more than 8,000 people financially enroll in our programs throughout Arizona. So, when it comes to safety awareness behind the wheel of a moving vehicle, nothing can be more important than the dissemination of safety advice and timely information. Hundreds of people move to Arizona every month, making our roads even busier and more dangerous, which will increase our challenge, but we’re up to it.
Warmest regards,
